The practice of Search Engine Optimization (SEO) is feared by some
internet marketers as it is seen to be an intricate process and usually
yields very little results. SEO companies will also intimidate you with
this type of thinking because they want your business. This may or may
not be your experience as an internet marketer. However one thing is
true, as much as Search Engine Optimization strategies work, there are
as many failures. If you intend to be successful at your SEO strategies
you need to know why they fail.
Here are some reasons for SEO strategy failure:
Keyword stuffing
If you’ve been on the internet for any length of time and working on
your SEO strategies, you would have come across the statement that
content is king. But it’s not just that content is king, quality content
is king. So if you’re overusing keywords in poor quality content that’s
a surefire way to get your site banned by the search engines, not to
mention it’s a good way to turn off your customers. They are looking for
useful information not junk and if you can provide that then, you have
half the SEO battle won. Currently according to SEO rules, your keyword
density shouldn’t exceed 3-4% of your total content. Some people prefer
to play it safe and not go past 3%.
SEO can’t revive a dying business
You shouldn’t waste your time on SEO strategies if your business is
dying. If it can’t pay its debts, is unable to perform its day to day
functions and is facing bankruptcy or other issues, then all SEO efforts
employed at this stage will be futile. Your efforts will be better
spent concentrated on other things, maybe doing market research to start
a new business.
Reputation management issues
Word of mouth is still a powerful advertising tool today as it was
way back then. It’s no different on the internet either maybe it’s even
more so. With all the social sites and forums around, customers have
instant access to voice their discontent. Personally I don’t buy a
product without doing extensive research on the seller. If customers are
dissatisfied with your company others are going to hear about it.
Complaints and negative reviews can hurt your business. If your business
has more links for negative reviews and reports than for its SEO links,
the search engines will pay more attention to those links. Then even
with best SEO strategy, your business could still decrease in rankings
and possibly come off the page in the search engines.
Failure to include SEO strategies in website changes
Let’s say you embarked on an SEO campaign, to build links for
example. During the process you make changes to the site to accommodate
the campaign, but you failed to use the SEO strategies in the new
changes. Bad move! Your site could have a significant decrease in page
ranking which could lead to a reduction in website traffic. So what’s
the lesson from this point? Always remember to include search engine optimization strategies when updating your websites.
It’s not always easy to pinpoint why SEO strategies fail. Every
marketer wants their SEO efforts to be successful. One of the ways to
ensure success is to avoid making the same mistakes of others by
learning from theirs. So if you’re going to know what works it’s
imperative that you have an understanding of why SEO fails.
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